Welcome to Fruit Attraction!

Fruit Attraction 2024, the epicentre of the fruit and vegetable business

With more than 2,000 exhibitors from 56 countries spread over 10 halls, Fruit Attraction becomes every year the global framework for the marketing of fresh produce, where innovation, quality and diversity are the main arguments that consolidate this event as the great event for professionals in the world of Fruit and Vegetables.

We are back, stronger than ever from 8 to 10 October, the key commercial moment for demand and supply where operators and retailers from all over the world take the opportunity to plan their campaigns at a key moment, allowing them to promote their business to new frontiers.

Fruit Attraction promotes and develops exports at a global level, connecting professionals along the entire value chain.

As a novelty of this edition, we will give special importance to the Innova&Tech area dedicated to the research and development of more innovative techniques and products that help fruit and vegetable production to successfully face the great challenges of our time: sustainability, water management, increased production...