Apple Trilogy
David's Apple talk marks a series of visits to the tech giants, starting in 2006 when he received a Batten Award for Innovation and Journalism and then in 2015 © Photo Lei He
APPLE PRESENTATION
In the 20th century, media became the new church to worship. We take as gospel what news tells us, but this is but one reality. In he 1960s, one man and his friends sought to underdo the burgeoning power of the media. Like most innovators he was ridiculed, before taken seriously. His legacy, as this video I played at Apple, lives on. This is the late, great Robert Drew.
This was my third presentation at Apple in so many years. The theme this time around looked at the legacy and cognitivism of great cinema makers. We believe we're creatures of the here and now, such that everything we do appears to be new. Even this digital enlightenment appears as a period like no others.
The history of innovation tells us otherwise. From the 17th Century enlightenment of Descarte, Locke, Newton, Kant et al, we've been here before and there are more than enough lessons to help us through the future.
Cinema Journalism
It's important to recognise the difference between skills and knowledge. Cinema Journalism is not wholly dependent on technology. It is an artistic craft that embraces skill sets, but places a premium on comprehending theories and pragmatic approaches to innovatory film making. Journalism and its interaction with Cinema, it sounds like heresy, but TV journalism emerged from a langue of cinema. Its construct was curtailed for good reasons back then, but in a teleliterate era there is much that hampers television's construct. And David's not alone in saying this. Unfortunately, many experts don't know which way to turn.
Apple Article
David's career in media and communications is marked by a series of first, for instance videojournalism in 1994, web design in 1998 and helping to set up the UK's first regional newspaper-video training programme with the Press Association in 2005.
Currently, a senior lecturer at the Cardiff School of Journalism, and formely Asper visiting professor at UBC and Digital Lab director at the University of Westminster, this online article (since removed from Apple's UK front page provides a strong impression of David's passions in digital. In 2005, David said we'll be streaming from our homes, we'll be connecting wih one another, you're now the brand. This is the world of YouTube today and social media.
Viewmagazine's essence as a multi-disciplanary agency- platform agency is to bridge critical knowledge and innovation and creative media. David is one of the 20 acknowledged global writers by @Medium, where he combines maths, art, science, philosophy and storytelling. You can read more about David from Apple's article