Chunkz, Calfreezy, Anthony Joshua smell a bright future

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As wannabe shoppers head back to the high streets and stores amid lockdown lifting, world heavyweight boxing champion Anthony Joshua and his cockerpoo are among the passers-by to be transfixed by the effects of the new range by top-selling men's grooming and hygiene company Lynx (aka Axe). Fun, pacey and fresh, this one-minute campaign imagining a future of new possibilities after lockdown takes us on a whirlwind tour of London. During it, our 'everyday guy' runs into and is lifted out of situations that are both fantastical and banal in a surrealistic mash-up of movement. Spot appearances by YouTube personalities Calfreezy and Chunkz as our man of the moment continues his #SmellIconic travels. The backing track by rapper Aitch is part of a specially created playlist available on Spotify, and if you love the sunflower and hotdog effects, you can head on over to Snapchat AR to snap up the appropriate lens. Lynx-lover or not, what do you think of the ad? Lynx says the new range "smells like fresh opportunity. Like a new you. Like the world is yours. That’s the effect our new Lynx era will have on you. Soak it up." Are you inspired you to purchase some of that?

Keywords: Lynx Smell Iconic, men's grooming, life after lockdown, future of possibilities, Anthony Joshua in ads, Chunkz, Calfreezy, Aitch,The Martin Agency