'Reunited with Buds' campaign offers free beer for jab

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US beer brand Budweiser hitched its brandwagon to the COVID-19 coronavirus injection star by resurrecting this campaign featuring the Clydesdale and the puppy, a popular couple of friends which they used in the 2014 Super Bowl commercials line-up. This time, the 'Reunited with Buds' suggestion that you can get back to having good times with your friends when you've been jabbed is clothed in the offer of a free beer for those who've complied. "A free beer is not worth getting injected with an EXPERIMENTAL serum for which the manufacturer has ZERO liability if it affects your health or kills you," remarks one viewer. "I'll buy my own adult beverage." What do you think about the campaign? Upbeat and effective? Insidious? Plain ole brand bribery? Budweiser follows fellow beer makers Sam Adams and doughnut-sellers Krispy Kreme with the 'rewards for jabs' approach.

Keywords: Budweiser Reunited with Buds, brand bribery, beer commercials, COVID-related advertising, Anomaly Toronto