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Actually, no. But this 45-seond ad plays it that way - does it grab your attention for either Ryan Reynolds' Aviation American Gin brand, or UK flag carrier British Airways? The airline, like many others, stood in need of some positive attention amid mass flight cancellations in the spring/summer of 2022: staff shortages and surging demand in the wake of Covid restrictions saw daily flight cancellations and travel chaos at airports. Canadian actor/comedian Ryan Reynolds -who's also become a one-man advertising machine - serves up his own particular style of humour in this mood-lightening 'safety video' aimed at promoting the fact that, as BA says, "customers can now enjoy the refreshing taste of Aviation American Gin on board, as well as in British Airways’ UK and US lounges".
on 13/06/2022 by Tree Elven
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The maestro of dry humour strikes again with this ad for, erm, what's it actually for? Ryan Reynolds has carved a niche for himself as a one-man ad show, scripting and delivering campaigns that many of us watch just because we enjoy them. Here at ADDS, we related to this because we set up the platform to let the general public come and have a say on the latest creative work without being data-stalked/sold to. The Hollywood actor's deadpan humour is just as effective in commercials as in film trailers for his surprising portfolio of activities: as well as movies, the popular Canadian has a stake in Aviation Gin and last year bought up the oldest football club in Wales, Wrexham, with fellow actor Robert McElhenney III ('It's Always Sunny in Philadelphia'). The two reportedly aim to take the team into the Premier League. What do you think of this one-minute campaign putting the Wrexham team on the bench and spoofing both Hollywood and football tropes with deft humour while actually promoting a cyber-security product.
on 28/03/2022 by Tree Elven
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Film, football, fun - what's not to like? This one-minute plug for a new movie on streaming service Netflix in fact carries very little about the comedy drama 'Red Notice', but a remarkable amount of promotion for Welsh football club Wrexham.... Well, that's because Hollywood actor/producer Ryan Reynolds ('Free Guy', 'The Proposal', 'Deadpool') is the man in front of the camera. In recent years. he's carved a new niche as a one-man advert specialising in deadpan humour commercials and trailers for his surprising portfolio of activities: as well as movies, the popular Canadian has a stake in Aviation Gin and earlier this year bought up the oldest football club in Wales, Wrexham, with fellow actor Robert McElhenney III ('It's Always Sunny in Philadelphia'). The two reportedly aim to take the team into the Premier League. This looks like a great boost - what do you think? Netflix isn't entirely eclipsed: Reynolds does mention his co-stars Gal Gadot and former wrestling champ 'The Rock' Dwayne Johnson - check out the cheeky Welsh language 'tribute'. Has Reynolds succeeded again in delivering an ad we watch just for the fun of it rather than for any movie or product, which is precisely what makes it effective?
on 19/11/2021 by Tree Elven
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Three popular public figures who also happen to have stakes in spirits companies get together to make a very special cocktail. You may get distracted wondering whether that is the real kitchen of football legend and style icon David Beckham, and if so, what you think of it. You may be wondering what Canadian actor Ryan Reynolds' facial hair is about - a new role? Or squinting to see more of US musician/entrepreneur/actor Diddy's garden. But many of us will simply be agog to see how the narrative of the three unlikely mixologists plays out.... Not gonna spoil it for you. Suffice it to say that it's a nice gesture for the bar-tending and public drinking sector which has been so hard hit by restrictions on social gatherings imposed by the COVID-19 coronavirus situation. What do you think of it? Genius, a bit predictable, or who cares, we need more ads like this?! Are you already a fan of Aviation Gin, Deleon Tequila, and/or Haig Club Whisky, which these three gents part-own?
on 16/02/2021 by Tree Elven
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As one of the characters in the upcoming sci-fi movie 'Free Guy 2' says of the Ryan Reynolds persona. The comedy action film sees a bank teller called Guy realising that he is a background character in an open world video game called Free City that will soon go offline. Popular comic actor and one-man advertising agency (BT, Aviation Gin, Laughing Man) Ryan Reynolds plays Guy. What do you think of the trailer? Does it get the fun, excitement, and real-life social observation of all good sci-fi across to you? Are you looking forward to the movie hitting screens on December 9, 2020, or is the 2'33" trailer enough for you?
on 12/10/2020 by Tree Elven
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Popular Canadian export Ryan Reynolds is at it again - plugging the Aviation Gin company he's a shareholder in while simultaneously tuning into the Zeitgeist and delighting fans of all persuasions with his peculiar mix of soothing voice and quirky scripting. He has to be the Hollywood actor who's done most to swing public perceptions of advertising towards the postive side - though not without strong competition from the likes of Kevin Bacon for EE. What do you think of this effort, put out when many of us were still in lockdown as part of the COVID-19 coronavirus measures?
on 08/05/2020 by Tree Elven
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If anyone can make guns, crime, violence amusing, it's gotta be actor/advertiser of the moment, Ryan Reynolds, whose witty deadpan humour is selling Aviation Gin in the least expected places. But hey, what got into Disney? Check out the three minutes of action-packed trailer for 'Free Guy' - due to explode off screens in summer 2020 - and let us know what you think of the superhero Deadpool turn it's taken! Great fun, or too much glamorisation/dehumanisation of violence?
on 11/12/2019 by Tree Elven
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US actor Ryan Reynolds slips a slice of his now trademark commercial humour into this ad for.... well, for three different things. Watch and work them out - it's a fun way to spend 42 seconds of your life!
on 25/11/2019 by Tree Elven
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...and crosses some! Not in terms of gin, but in terms of risky wording, in this new campaign for the popular comic actor's own brand. The Canadian-American bought a stake in Aviation Gin in 2018, joining celebs in the spirits world like fellow actor Matthew McConaughey, music's Bob Dylan and Motorhead, and footballer/model David Beckham - who all have their own line of whisky.
on 27/08/2019 by Tree Elven
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Not a new one, but new to us. US comic actor and purveyor of fine gin Ryan Reynolds has a long-standing rivalry - aka 'war' - across social media with Australian actor Hugh Jackman, founder of Laughing Man coffee. In 2019 they decided to work together on ads for each other's products - see what you think if you haven't already!
on 08/08/2019 by Tree Elven