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Two classic comedy talents of our times, Will Ferrell and Ryan Reynolds, take on Charles Dickens' classic tale of Yuletide redemption as a curmudgeon is visited by ghosts on Christmas Eve. The English writer and social critic wrote 'A Christmas Carol', with its central character Scrooge, as a work of social commentary, like much of his prolific output. Dickens had a lifelong devotion to helping the underserved due to his own family's experiences with debtors' prison, which forced him to drop out of school as a boy and work at a factory. His tales expose cruel injustices and struggles yet deliver heart-warming twists and life-affirming plots. Does this trailer for the Apple TV+ production encourage you to see it? Or are you just wondering where Ryan Reynolds' cool red jacket is from?
on 18/11/2022 by Tree Elven
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Actually, no. But this 45-seond ad plays it that way - does it grab your attention for either Ryan Reynolds' Aviation American Gin brand, or UK flag carrier British Airways? The airline, like many others, stood in need of some positive attention amid mass flight cancellations in the spring/summer of 2022: staff shortages and surging demand in the wake of Covid restrictions saw daily flight cancellations and travel chaos at airports. Canadian actor/comedian Ryan Reynolds -who's also become a one-man advertising machine - serves up his own particular style of humour in this mood-lightening 'safety video' aimed at promoting the fact that, as BA says, "customers can now enjoy the refreshing taste of Aviation American Gin on board, as well as in British Airways’ UK and US lounges".
on 13/06/2022 by Tree Elven
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The maestro of dry humour strikes again with this ad for, erm, what's it actually for? Ryan Reynolds has carved a niche for himself as a one-man ad show, scripting and delivering campaigns that many of us watch just because we enjoy them. Here at ADDS, we related to this because we set up the platform to let the general public come and have a say on the latest creative work without being data-stalked/sold to. The Hollywood actor's deadpan humour is just as effective in commercials as in film trailers for his surprising portfolio of activities: as well as movies, the popular Canadian has a stake in Aviation Gin and last year bought up the oldest football club in Wales, Wrexham, with fellow actor Robert McElhenney III ('It's Always Sunny in Philadelphia'). The two reportedly aim to take the team into the Premier League. What do you think of this one-minute campaign putting the Wrexham team on the bench and spoofing both Hollywood and football tropes with deft humour while actually promoting a cyber-security product.
on 28/03/2022 by Tree Elven
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Well hey, however you may feel about the value of fizzy drinks in our lives, you will probably be beguiled into watching this two-minute mini-movie all the way through. Surprise moves abound as music legends Jennifer Lopez and Beyoncé don martial arts outfits + spectacular glossy form-fitters, and put their choreographic and acting skills to entertaining use. Astonishingly, the multimillionaire songbirds (J Lo's 2021 worth reportedly $400 million, Beyoncé's $500M) end up having to bring their fighting prowess into play during leisure time in order to defend their Pepsi drinks after a martial art workout as rude chaps come between them and their sodas at a chic bar. The only man with any manners appears to be David Beckham, who waits for the perfect moment to make his own move. The former professional footballer, male model, role model and husband of fashion designer Victoria Beckham is the father of pro footballer Romeo Beckham, who is now making his own name as a model too. Becks, as he's affectionately known, has made frequent forays in ads, for example to promote his whisky brand. While the 46-year-old has lent his voice and body to campaign against or raise awareness of issues such as respect in footballing, malaria, and child abuse, the UNICEF ambassador is also well-known for being very chill when it comes to not taking himself too seriously - he's appeared in ads with popular actor Ryan Reynolds and comedian Kevin Hart. If you enjoy his carefully hapless and handsome style, and/or his eternally on-trend personal image, watch this one to the end to get the laugh...
on 13/01/2022 by Tree Elven
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TV hit series 'Sex and the City' is back on the screens in a reboot called 'And Just Like That'. Fans were stunned and appalled when a major character, Mr Big (Chris Noth), was killed off in the first episode, suffering a heart attack after riding his Peloton indoor exercise bike. It won't mean anything to those who are unaware of the series, but if you are one of the many who did/do follow it, what do you think of this riposte by Peloton, called simply 'He's Alive'? Cleverly, it's narrated in speeded-up 'medical advertising' style by Hollywood actor and one-man ad maestro Ryan Reynolds. His agency previously did a send-up of a Peloton ad which had met with mixed reviews.
on 13/12/2021 by Tree Elven
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Film, football, fun - what's not to like? This one-minute plug for a new movie on streaming service Netflix in fact carries very little about the comedy drama 'Red Notice', but a remarkable amount of promotion for Welsh football club Wrexham.... Well, that's because Hollywood actor/producer Ryan Reynolds ('Free Guy', 'The Proposal', 'Deadpool') is the man in front of the camera. In recent years. he's carved a new niche as a one-man advert specialising in deadpan humour commercials and trailers for his surprising portfolio of activities: as well as movies, the popular Canadian has a stake in Aviation Gin and earlier this year bought up the oldest football club in Wales, Wrexham, with fellow actor Robert McElhenney III ('It's Always Sunny in Philadelphia'). The two reportedly aim to take the team into the Premier League. This looks like a great boost - what do you think? Netflix isn't entirely eclipsed: Reynolds does mention his co-stars Gal Gadot and former wrestling champ 'The Rock' Dwayne Johnson - check out the cheeky Welsh language 'tribute'. Has Reynolds succeeded again in delivering an ad we watch just for the fun of it rather than for any movie or product, which is precisely what makes it effective?
on 19/11/2021 by Tree Elven
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What you'd imagine is a really tough brief becomes entertainment with dry-humour maestro Ryan Reynolds at the helm. Marketing a marketing product - in this case, MNTN, which aims to 'redefine what advertisers can do with television - sounds pretty niche, right? But no! As one viewer comments, "I love how Ryan Reynolds can make us watch ads without we even realize". What do you think? Does the popular Canadian actor do it for you, no matter what he's promoting? If you're not familiar with his movies but enjoy gentle self-parody, well-crafted scripts,and wicked delivery, you may want to go along with this one just for the ride.
on 30/09/2021 by Tree Elven
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Popular Canadian actor Ryan Reynolds introduces some of the background characters in his upcoming movie 'Free Guy' in this 1'30" peek behind the scenes of a major film set. In the movie, Reynolds plays a bank teller called Guy who realises he is a background character in an open world video game called Free City that will soon go offline. What do you think of this promotion, showing what everyday life is like for some of the performers who are not headliners but are nonetheless essential for making any film a success?
on 13/08/2021 by Tree Elven
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Tongue-in-cheek - as we'd expect from anything backed by US actor Ryan Reynolds - this mini-musical gets across the plight of wedding singers whose livelihoods have been affected by the COVID restrictions that have meant the postponement and sometimes outright cancellation of wedding plans. The song and dance routine with a touch of raunchiness is to promote dating giant Match. Reynolds endorses it with his comment: "True story: I have been nominated for a Grammy so I can officially declare this song safe to inject directly into your brain." Okay, then. Dating, like most social activities, has seen an online boom during the COVID-related restrictions across the globe. Many seeking love, sex and companionship have suffered loneliness and frustration as a result of restrictions to actually meeting others in person. What do you think of this parody-yet-serious ad urging us all to 'get back to love'?
on 17/06/2021 by Tree Elven
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Three popular public figures who also happen to have stakes in spirits companies get together to make a very special cocktail. You may get distracted wondering whether that is the real kitchen of football legend and style icon David Beckham, and if so, what you think of it. You may be wondering what Canadian actor Ryan Reynolds' facial hair is about - a new role? Or squinting to see more of US musician/entrepreneur/actor Diddy's garden. But many of us will simply be agog to see how the narrative of the three unlikely mixologists plays out.... Not gonna spoil it for you. Suffice it to say that it's a nice gesture for the bar-tending and public drinking sector which has been so hard hit by restrictions on social gatherings imposed by the COVID-19 coronavirus situation. What do you think of it? Genius, a bit predictable, or who cares, we need more ads like this?! Are you already a fan of Aviation Gin, Deleon Tequila, and/or Haig Club Whisky, which these three gents part-own?
on 16/02/2021 by Tree Elven
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As one of the characters in the upcoming sci-fi movie 'Free Guy 2' says of the Ryan Reynolds persona. The comedy action film sees a bank teller called Guy realising that he is a background character in an open world video game called Free City that will soon go offline. Popular comic actor and one-man advertising agency (BT, Aviation Gin, Laughing Man) Ryan Reynolds plays Guy. What do you think of the trailer? Does it get the fun, excitement, and real-life social observation of all good sci-fi across to you? Are you looking forward to the movie hitting screens on December 9, 2020, or is the 2'33" trailer enough for you?
on 12/10/2020 by Tree Elven
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....in this ad for his Laughing Man coffee company, which originated when the actor visited Ethiopia. There, he met a young man called Dukale whose optimism and story inspired Jackman to found a company that would plough 100% of its profits back into the coffee industry at source, enabling growers to improve their own opportunities and choices. At the consumer end, Jackman has deployed his famous 'rivalry' with fellow actor Ryan Reynolds to promote the product, and it's Reynolds who voices this tongue-in-cheek one-minute campaign showing Jackman in a very grouchy mood that contrasts with the name of his do-good coffee brand. What do you think? Hey, forget the coffeee, anything involving Ryan Reynolds / Hugh Jackman / both of them perks up my day? Good on them doing something useful with their celebrity status and bringing us a bit of much-needed humour at the same time?
on 28/09/2020 by Tree Elven
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Popular Canadian export Ryan Reynolds is at it again - plugging the Aviation Gin company he's a shareholder in while simultaneously tuning into the Zeitgeist and delighting fans of all persuasions with his peculiar mix of soothing voice and quirky scripting. He has to be the Hollywood actor who's done most to swing public perceptions of advertising towards the postive side - though not without strong competition from the likes of Kevin Bacon for EE. What do you think of this effort, put out when many of us were still in lockdown as part of the COVID-19 coronavirus measures?
on 08/05/2020 by Tree Elven
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They're at it again - the two popular Hollywood actors Ryan Reynolds and Hugh Jackman whip up a witty script based on their long-standing 'feud' to lighten our mood amid the COVID-19 coronavirus crisis. But this is also a call to action in the serious cause of food security. Whether or not you're a fan of either/both, you'll likely find something to laugh at here, and maybe it'll promot you to look into or join the All In Challenge, too.
on 21/04/2020 by Tree Elven
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If anyone can make guns, crime, violence amusing, it's gotta be actor/advertiser of the moment, Ryan Reynolds, whose witty deadpan humour is selling Aviation Gin in the least expected places. But hey, what got into Disney? Check out the three minutes of action-packed trailer for 'Free Guy' - due to explode off screens in summer 2020 - and let us know what you think of the superhero Deadpool turn it's taken! Great fun, or too much glamorisation/dehumanisation of violence?
on 11/12/2019 by Tree Elven
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US actor Ryan Reynolds slips a slice of his now trademark commercial humour into this ad for.... well, for three different things. Watch and work them out - it's a fun way to spend 42 seconds of your life!
on 25/11/2019 by Tree Elven
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...and crosses some! Not in terms of gin, but in terms of risky wording, in this new campaign for the popular comic actor's own brand. The Canadian-American bought a stake in Aviation Gin in 2018, joining celebs in the spirits world like fellow actor Matthew McConaughey, music's Bob Dylan and Motorhead, and footballer/model David Beckham - who all have their own line of whisky.
on 27/08/2019 by Tree Elven
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Not a new one, but new to us. US comic actor and purveyor of fine gin Ryan Reynolds has a long-standing rivalry - aka 'war' - across social media with Australian actor Hugh Jackman, founder of Laughing Man coffee. In 2019 they decided to work together on ads for each other's products - see what you think if you haven't already!
on 08/08/2019 by Tree Elven
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Everyone's doing the gin or whisky thing, it seems, but here's a truly refreshing announcement as U.S. actor Ryan Reyholds and British entrepreneur par excellence Sir Richard Branson unite their comic skills to promote... er, what are they promoting? Too busy chuckling to notice? It's good news for frequent and/or nervous flyers as well as those who like their tipple, anyway.
on 26/09/2018 by Tree Elven
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BT's Fast Just Got Faster ad with Ryan Reynolds is a good chuckle - love the door gag. And it gets the message across in 30 seconds!
on 22/08/2016 by Tree Elven