Banks vs Fintech: How to Beat the Startups

Description:

Many argue that fintech start-ups will bring an end to digital customer interaction for incumbent banks. The latter simply cannot beat the former when it comes to agility, functionality and convenience. However, a team of 20 from a group of Norwegian savings banks has proven otherwise. With clear goals to increase mobile application usage, digital sales and self-service, and a little help from 12.000 customers, they went about their challenge. We will give you insights from how biometric log-ins, item oriented interface and customer driven development made a traditional bank top the national ratings for mobile banking apps.