B2B sales strategies and trends

Follow These Sales Influencers Taking Over 2021

Follow These Sales Influencers Taking Over 2021

Editor's Note: Enjoy this special encore post, which is one of our readers' favorites so far in 2021. It originally published on March 4, 2021. 

The sales profession is transforming before our very eyes. A series of colliding forces — buyer empowerment, technological advancement, outside disruptions — are coming together to upend established norms and rewrite the fundamentals of selling. 

It’s never been more valuable to keep a finger on the pulse of B2B sales by staying plugged into top thinkers and leaders in the field. If you’re following the right folks, your LinkedIn feed can turn into a daily source of insight and enlightenment around the state of selling and where it’s headed.

To help you out, we’ve compiled a list of 15 influential voices in the sales community that regularly showcase their expertise on social media.

15 Innovating Sales Influencers to Follow on LinkedIn

These 15 savvy pros are helping shape the future of selling. We’ll make a pitch for why each is worth following. If interested, you can click the names to visit their profiles and follow them on LinkedIn. 

Roberto Blake 

Owner and Creative Director, Create Awesome Media LLC

The Pitch: Roberto is a personal branding powerhouse who specializes in engaging audiences with video. His YouTube channel has more than 400,000 subscribers, and he shares plentiful content on LinkedIn. For an example of how to get a compelling message across with online video, look no further.

Noah Kagan

Chief Sumo, Sumo.com

The Pitch: Like Roberto, Noah creates and shares tons of video content. Formerly one of the first employees at Facebook, he has a deep knowledge of social media and how it can help fuel a growth strategy. Occasionally he holds “office hours” where followers can get questions answered directly.

Amanda Abella 

Online Business Consultant, Branding and Sales Expert

The Pitch: She’s a blogger, author and coach with positive vibes and a motivational spirit. Her book, Make Your Money Honey, encourages entrepreneurs and business leaders to find greater success by channeling their passions into the work. Follow Amanda on social media to uncover free training sessions, live-streams, podcasts, and more.

Farnoosh Brock 

CEO & Founder, Prolific Living

The Pitch: Farnoosh is a business coach, speaker, and published author who spent more than a decade at Cisco Systems before venturing out on her own. She champions a “serving over selling” approach and specializes in positioning and negotiation training. 

Ross Quintana 

CEO, Social Magnets

The Pitch: Ross has many talents and areas of expertise — sales, marketing, tech, CX — but his central sweet spot is social media. By following him, you’ll gain a better understanding of how to maximize your social presence and how to build strong relationships through these networks.

Anthony Iannarino

Keynote Speaker & Workshop Facilitator

The Pitch: Anthony tells it like it is. His candor and honesty have helped him gain notoriety as a leading B2B sales expert and innovator. In addition to being active on LinkedIn, Anthony has published several books and writes regularly at The Sales Blog

Melitta Campbell

Business Coach for Women

The Pitch: Some would argue that women are the future of B2B sales. Melitta is helping pave the way by providing guidance and advice directed specifically toward ambitious female professionals. She converses often with successful women on her Driven Female Entrepreneur podcast. 

Roderick Jefferson 

CEO, Roderick Jefferson & Associates

The Pitch: Owner of a global sales enablement consulting firm, Roderick is all about applying cutting-edge technologies and techniques to improve sales outcomes. His key areas of emphasis include accelerating time to revenue, increasing productivity, and making sales coaching scalable. 

Sam McKenna

Founder, #samsales Consulting

The Pitch: Helping salespeople improve their craft is what Sam (and her consultancy, #samsales) does, and she does it well. She describes herself as “overly enthusiastic” but we see it as refreshing! Sam strikes the perfect balance between optimism and passion, creating and sharing all kinds of different content for sellers, from short posts on the feed to longform content to videos and more. Here’s an example of her explaining a salesperson’s one job on a discovery call.

Nancy Bleeke 

President and Chief Sales Officer, Sales Pro Insider

The Pitch: Advocating for a value-driven approach, Nancy guides sales teams to better results through relationship-building and genuine helpfulness. Those in the finance sector will find her content especially useful. She shares a lot of video tips on LinkedIn.

Gabe Villamizar 

Evangelist, Lucid

The Pitch: Gabe knows sales, knows marketing, and knows how the two can unite to drive business results. His fun and energetic personality comes across on social media, as do his smarts. Gabe instructs the Social Selling on LinkedIn course on LinkedIn Learning, so it’s fair to say he has a solid grasp on how to use the platform for sales.

Jill Konrath  

International Keynote Speaker & Best-selling Author

The Pitch: Jill is simply one of the most respected and accomplished sales influencers out there. She has written four best-selling books, delivered speaking engagements around the world, and been recognized as one of the field’s top thought leaders. Despite her longevity in the game, Jill continues to stay on top of the latest trends in a fast-paced world of selling.

Janice B Gordon

Founder, Scale Your Sales

The Pitch: Janice is all about driving scalable growth through customer-centric practices. She shares a lot of great content and insight on LinkedIn, including a recent rundown of 2020 highlights

Gaetano Nino DiNardi

Director of Growth Marketing at Nextiva

The Pitch: While Gaetano may work in marketing, he talks plenty about sales and offers great perspective for modern sellers that want to engage buyers in creative and unique ways. His background in the music industry, where he was a full-time producer and songwriter, makes him an especially intriguing follow.

Keenan

CEO/President, A Sales Guy Inc.

The Pitch: A prolific writer and content creator, Keenan brings decades of experience in sales and frequently streams live videos on LinkedIn to share advice and insights. We greatly enjoyed his popular book Gap Selling and wrote about it here on the blog.

Tap New Perspectives in 2021

Each of these sharp business minds can offer something different to your feed, collectively enriching your social media experience and helping bring clarity to modern selling. Following them can make you better at your job. So can subscribing to the LinkedIn Sales Blog!

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