NRS 2: God's Own Country & Daphne

God's Own Country & Daphne exhibitor survey

Please help us evaluate the impact of the BFI Film Audience Network New Release Strategy (NRS) and support available for the two titles so far - Daphne and God's Own Country. We have drafted this short survey to get your feedback. It should take about five minutes and PLEASE complete it if you screened both, one or neither title.

The survey deadline is Friday 17 November, but please feel free to complete it as soon as you have finished your screenings.

If you would like to know more about the evaluation please contact our external evaluator Sarah Boiling sarah@sarahboilingassociates.com

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* 1. What is the name of your cinema?

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* 2. Which Hub are you part of (currently, not in the new configuration)

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* 3. How much do you know about the NRS

A lot - I know all about it

Some - I have an idea about what it involves but I'm not sure about the detail

Not much - I think I've heard of it

Nothing - I haven't heard anything about it

God's Own Country

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* 4. Did you book God's Own Country for your cinema?

Yes

Not yet but I probably will

Not yet, but I probably won't

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* 5. How important was the additional marketing support provided by the NRS (e.g. marketing pack, Hub support) in your decision to book God's Own Country

Unimportant, I was going to book the film anyway

Quite important, it influenced me a little

Important, it influenced me somewhat

Very important, it influenced me a lot

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* 6. If you were influenced at all by the NRS in your decision to book God's Own Country, what difference did it make?

To my decision to book the film at all

Booking the film for more screenings than I otherwise would have

Organising events around the film

Undertaking additional marketing activity for the film

Other (please specify)

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* 7. Did you undertake any marketing and audience development activities specifically targeted at 16-30s for God's Own Country?

Yes, a lot

Yes, some

Don't know

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* 8. Which aspects of the NRS marketing support were most useful for God's Own Country (tick all that apply)

Support from my Hub for additional marketing or special event activity within my venue

Advice and expertise with local press and marketing (either from Hub staff or a marketing consultant/ambassador working with the Hub)

The exhibitor marketing pack

Access to talent for a special event

Digital assets to reach a 16-30 audience e.g. video clips, GIFs, competition and assets

Outreach, marketing and/or advertising that took place in my area (other than that organised by my venue)

I didn't use any of the NRS marketing support

Don't know

Other (please specify)

Daphne

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* 9. Did you book Daphne for your cinema?

Yes

Not yet but I probably will

Not yet, but I probably won't

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* 10. How important was the additional marketing support provided by the NRS (e.g. marketing pack, Hub support) in your decision to book Daphne

Unimportant, I was going to book the film anyway

Quite important, it influenced me a little

Important, it influenced me somewhat

Very important, it influenced me a lot

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* 11. If you were influenced at all by the NRS in your decision to book Daphne, what difference did it make?

To my decision to book the film at all

Booking the film for more screenings than I otherwise would have

Organising events around the film

Undertaking additional marketing activity for the film

Other (please specify)

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* 12. Did you undertake any marketing and audience development activities specifically targeted at 16-30s for Daphne?

Yes, a lot

Yes, some

Don't know

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* 13. Which aspects of the NRS marketing support were most useful for Daphne (tick all that apply)

Support from my Hub for additional marketing or special event activity within my venue

Advice and expertise with local press and marketing (either from Hub staff or a marketing consultant/ambassador working with the Hub)

The exhibitor marketing pack

Access to talent for a special event

Digital assets to reach a 16-30 audience e.g. video clips, GIFs, competition and assets

Outreach, marketing and/or advertising that took place in my area (other than that organised by my venue)

I didn't use any of the NRS marketing support

Don't know

Other (please specify)

New Release Strategy overall

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* 14. Overall how did NRS support enable you to reach a 16-30 audience for these titles?

Thanks for your time